cost of billboard advertising is one of the most effective ways to increase brand awareness, but it can be expensive. The cost of billboard advertising depends on a variety of factors, including size, location, and demographics. Whether you’re considering using a billboard for your business or are just curious about how much these ads typically cost, we’ve got you covered in this article.
The most obvious factor that impacts the cost of a billboard is its size. Larger billboards are more visible and have a greater impact, which means they’re going to be more expensive than smaller ones. In addition, billboards that are located in high-traffic areas will be more expensive than those located in less desirable locations. Finally, the length of your billboard ad will also influence its cost. Generally, shorter advertisements will be cheaper than longer ones.
Deciphering the Price Tag: Understanding the Cost of Billboard Advertising
Demographics play a key role in determining the cost of a billboard. These demographics include the age, gender, socioeconomic level, and occupation of people who pass by the billboard. Generally, higher-income individuals are more likely to view your billboard, which can increase its cost.
Billboards are usually priced on a cost-per-mille basis, or CPM. This metric is determined by circulation, demographics, and impressions, which are all calculated by Geopath, an OOH rating company that uses technology and other stats to estimate weekly audience location metrics for each billboard opportunity. The more coveted locations, such as those in high-traffic areas, will have the highest CPMs.